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Miele

Miele

Manufacturer of Domestic Appliances, Gütersloh, 16,000 Employees

The project in a nutshell
Assist in developing a strategy for the household laundry care products division

Some important details
The household laundry care products division accounts for more the 30% of the company’s total sales. A new strategy for offering and distributing these products was developed to respond to changing market conditions.

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